Bring great performance to your clients
while promoting responsible advertising.
Few things matter more to brand marketers than achieving strong campaign performance by reaching the right audiences in a suitable ad environment. As an agency, you need to select optimal placements that bring your clients fresh audiences, expanding their reach.
Trusted news websites are an optimal way to achieve this, but how can you tell which news websites can be trusted? How can you avoid ad adjacencies on news websites that could harm your client’s reputation by spreading disinformation?
This is where Ads for News helps.
Our portfolio of trusted media across the world can be imported directly into your buying platforms. You can also find us on some major SSPs. We help you to avoid broad-spectrum keyword blocking so you can safely reach consumers of hard news topics, avoiding the “negative reach” of placing ads in damaging news environments.
There are three reasons to encourage your clients to advertise in news:
1. Research shows that news advertising performs well. Check our Industry News section for research that proves its effectiveness.
2. Local news is a cornerstone of democracy. It keeps those in power accountable and strengthens civic engagement. By encouraging your clients to advertise in trusted local news, you are encouraging socially-responsible marketing.
3. There are multiple halo effects in advertising with trusted news: 85% of people say that seeing a brand in their news brand gives them confidence that it’s right for them (Source: Newsworks). By using Ads for News, your agency and the clients targeting our portfolio can align with the United for News coalition, in collaboration with the World Economic Forum and our other supporters.