
GroupM Introduces Back to News Initiative to Drive Investment in Responsible Journalism
Global partnership with Internews gives clients access to vetted local, national, and international news sites that represent high-quality ad environments New York (February 23, 2023) — GroupM, WPP’s media investment group, today introduced its Back to News (BTN) Initiative, an industry-first program to support the re-investment of media budgets in credible news publishers who are […]