Industry News

In a world where multiple content providers, both reputable and untrustworthy, are vying for advertising budgets, the need for the media industry to actively support responsible journalism has never been greater. Ensuring that content from high-quality, local and accurate sources is heard above the noise of media channels requires decision-makers to use their influence wisely. […]

The program provides Australian advertisers with access to high-quality, brand-safe ad environments on vetted news sites GroupM Australia has launched Back to News – an initiative to support responsible journalism and credible local Australian news publishers. Back to News is an industry-first program to help brands support quality journalism by re-investing media budgets in credible […]

Makati City: Alaska Milk Corporation (AMC), with its mission of providing affordable quality nutrition and contributing to nation-building, has committed to direct digital advertising spend to trusted, local news websites across the Philippines. “To complement our mission which guides how we operate in the last 50 years, AMC is proud to be contributing to a […]

Photo Credit: I.A. Cambell & Associates Inc Globe has partnered with global non-profit Internews in a pioneering effort to raise quality journalism above the disinformation clutter and promote authenticity through support for carefully vetted local media organizations via programmatic advertising. Through Ads for News, Globe is now the first and only telco and digital solutions […]

The WPP media agency network launches a ‘Back to News’ initiative to bring advertisers into the fight to support responsible journalism and address the spread of misinformation. GroupM has unveiled its Back to News (BTN) initiative to address the spread of misinformation, fake news, and incendiary content due to the rise of digital platforms and […]

Global partnership with Internews gives clients access to vetted local, national, and international news sites that represent high-quality ad environments  New York (February 23, 2023) — GroupM, WPP’s media investment group, today introduced its Back to News (BTN) Initiative, an industry-first program to support the re-investment of media budgets in credible news publishers who are […]

Peter Field: “Recession is the best time to invest in brand building” Advertisers investing in brand building during difficult times will reap the rewards when it comes to long-term effectiveness, says Field Speaking at a Newsworks event in Manchester on Wednesday, the effectiveness expert said brand building is “vitally important” and growing in importance all […]

Brands4News.org is creating banner ads to incentivize brands to fund wartime reporting As war broke out in Ukraine, readers flocked to Ukrainska Pravda, one of the country’s largest outlets, to learn about the biggest European conflict in decades. During the first 30 days of the conflict, Pravda generated more than 900 million page views, a […]

Our panel in Davos will discuss how marketing budgets of major corporations can deliver both financial profit and world-changing social profit by allocating a percentage of their ad budgets towards trusted, local news and information – the lifeblood of democracy.

Indonesian Cyber Media Association (AMSI) and Ads for News (AFN) have partnered to help support trusted local news outlets in Indonesia, ensuring more programmatic ad spend is directed to their websites. This increased spend is secured through AMSI-led researchers vetting news websites against international journalism and brand safety and suitability standards— ultimately creating a safe […]

Asian Center for Journalism (ACFJ) and Ads for News (AFN) have teamed up to help support trusted local news outlets in the Philippines, ensuring more programmatic ad spend is directed to their websites. This increased spend is secured through ACFJ-led researchers vetting news websites against international journalism and brand safety and suitability standards — ultimately […]