Global partnership with Internews gives clients access to vetted local, national, and international news sites that represent high-quality ad environments New York (February 23, 2023) — GroupM, WPP’s media investment group, today introduced its Back to News (BTN) Initiative, an industry-first program to support the re-investment of media budgets in credible news publishers who are […]
Peter Field: “Recession is the best time to invest in brand building” Advertisers investing in brand building during difficult times will reap the rewards when it comes to long-term effectiveness, says Field Speaking at a Newsworks event in Manchester on Wednesday, the effectiveness expert said brand building is “vitally important” and growing in importance all […]
Brands4News.org is creating banner ads to incentivize brands to fund wartime reporting As war broke out in Ukraine, readers flocked to Ukrainska Pravda, one of the country’s largest outlets, to learn about the biggest European conflict in decades. During the first 30 days of the conflict, Pravda generated more than 900 million page views, a […]
Our panel in Davos will discuss how marketing budgets of major corporations can deliver both financial profit and world-changing social profit by allocating a percentage of their ad budgets towards trusted, local news and information – the lifeblood of democracy.
Indonesian Cyber Media Association (AMSI) and Ads for News (AFN) have partnered to help support trusted local news outlets in Indonesia, ensuring more programmatic ad spend is directed to their websites. This increased spend is secured through AMSI-led researchers vetting news websites against international journalism and brand safety and suitability standards— ultimately creating a safe […]
Asian Center for Journalism (ACFJ) and Ads for News (AFN) have teamed up to help support trusted local news outlets in the Philippines, ensuring more programmatic ad spend is directed to their websites. This increased spend is secured through ACFJ-led researchers vetting news websites against international journalism and brand safety and suitability standards — ultimately […]
Ads for News was announced today as a finalist in Fast Company’s 2021 World Changing Ideas Awards.
UK-based Newsworks has extracted some compelling statistics from its research on the effectiveness of news brands, and offers downloadable resources for inclusion in presentations.
IAB study finds that brands benefit from advertising within news. Research finds 84% of consumers feel advertising within the news increases or maintains brand trust.
The proliferation of misinformation and disinformation poses significant threats to both advertisers and society. The 4A’s Advertiser Protection Bureau (APB) has turned its attention towards the intractable twinned issues of misinformation and disinformation, in the whitepaper, Misinformation/Disinformation in Focus released today.
Newsworks is the marketing body for national newspapers in all their forms. Its stakeholders are dmg media, ESI Media, Guardian News & Media, News UK, Telegraph Media Group and Reach. Check its Research Centre for insights and evidence to prove the effectiveness of news brands.
A discussion on how disinformation and aggressive keyword avoidance have created an existential crisis for local news, while demand for reliable information increases and brands face increasing challenges in finding suitable environments to advertise in.