A free, global inclusion list of trusted local news media

A free, global inclusion list of trusted local news media

We help brands and agencies reach engaged news audiences on 8,000 trusted local news websites from 31 countries.

We help brands and agencies reach engaged news audiences on 8,000 trusted local news websites from 31 countries.

What is Ads for News?

Ads for News is a curated portfolio of trusted local news websites – screened by local partners to exclude content unsuitable for brands, such as disinformation.

We make it easier for brands to reach audiences on trusted media, supporting real journalism and spending towards those who have earned it while experiencing the unparalleled benefits of advertising in quality news environments.

We are a non-profit initiative, a World-Changing Idea and our service
can be accessed 100% free of charge.

Journalism costs money

The proliferation of misinformation, disinformation – so-called “fake news” – steals valuable ad spend away from quality journalism.

Keywords matter

Blunt keyword blocking of broad terms like ‘COVID-19’ and ‘black lives matter’ excludes almost all news media from campaigns.

Act now

Dedicating even a small percentage of ad spend towards Ads for News can have a significant impact in avoiding “news deserts”.

Performance that pays

As a source of news and information, social media is trusted by 45% of people compared to 69% for traditional media – a 53% increase. Source: Edelman Trust Barometer, Spring 2020 Update

85% of people say that seeing a brand in their news brand gives them confidence that it’s right for them. Source: Newsworks

Is hard news bad for brands? The simple answer is “no”! There is 1.4x longer dwell time on hard news compared to soft news, and higher brain activation. Source: The Hard News Project

53%
more trusted
85%
consumer confidence
1.4x
dwell time

Why advertise in news?

Our coalition

Supported by industry leaders
In a world where the words “fake news” have come to mean “other people’s opinions” it is vital to nurture and grow news organizations with journalists who have feet on the ground and can report the truth.
John Montgomery, EVP Brand Safety, GroupM

As a non-profit, we rely on the support of organizations that believe in saving trusted, local news as a cornerstone of democracy. Will you stand alongside our coalition of industry leaders?

Local partners & our coverage

News media associations that help create the Ads for News portfolio of trusted local news websites:

Strengthen your ad campaigns and the communities you target.