A conversation about the real impact of fake news on advertising

Posted on 26 September 2020 in

Original post by GroupM: Fake News & Deepfakes | A Conversation About Its Real Impact on Advertising

Fake news and technologies that create deepfake videos are growing more sophisticated and threaten to further erode institutional trust. In this episode of GroupM’s Better Advertising series, Stevan Randjelovic, Director of Brand Safety and Digital Risk, and Internews Network’s Jason Lambert, Senior Director of Media Business, take us through how aggressive keyword avoidance has created an existential crisis for local news in addition to demonetizing online news at a time when audiences are increasing and when the public needs reliable information most. They also discuss the best ways to combat fake news, its impact on advertising and what to look for when trying to spot it.

Download GroupM’s Brand Safety Playbook here