Posted on 02 February 2021 in Industry News
UK-based Newsworks has extracted some compelling statistics on the effectiveness of news brands, such as:
- Newsbrand content on social media is 40% more trusted than general social media content
- Consumers are 50% more likely to engage with advertising encountered in a quality environment
- Brands using video advertising on newsbrand sites are 2.4x more likely to be considered trustworthy
Check Newsworks’ Killer Stats page for downloadable presentation material containing insights and evidence to prove the effectiveness of news brands.