Posted on 31 March 2023 in News-sub
Photo Credit: I.A. Cambell & Associates Inc
Globe has partnered with global non-profit Internews in a pioneering effort to raise quality journalism above the disinformation clutter and promote authenticity through support for carefully vetted local media organizations via programmatic advertising.
Through Ads for News, Globe is now the first and only telco and digital solutions platform in the Philippines to take part in such an effort, aligned with its long-running programs that aim to protect the public against online threats, including false information.
With the partnership, Globe has committed to direct ad spending to online news sites verified by Internews, including small and independent outlets that would otherwise have limited access to media investments from a major enterprise.
“This partnership is aligned with our advocacy to promote responsible online behavior. We are proud to be the first in the industry to partner with Internews in this noble initiative,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of the Globe group.
“Our goal is to bring to the fore what journalism ought to be: a chronicle of truth and a source of quality and useful information that could help communities realize their full potential,” she said.
Internews cited Globe’s commitment to Ads for News, calling it a valued partner in advancing responsible media investing and improving access to quality information.
“Responsible media investment today will have a meaningful positive impact on communities and society tomorrow. Globe’s partnership with Internews is significant because of Globe’s leading commitment to investing in advertising on trusted local news. In doing so publicly, Globe also sets a noble example for other major companies to follow,” said Chris Hajecki, Ads for News Director.
Ads for News is a global program led by Internews, with support from the World Economic Forum and GroupM, which aims to provide crucial ad support for local media organizations as they face financial woes. It also hopes to prevent the use of advertising funds on websites linked to fake news.
In the Philippines, Ads for News partnered with the Asian Center for Journalism to vet independent news websites using global journalism standards and the GARM Brand Safety and Suitability Standards. The Makati Business Club is also a partner in the advocacy among leading companies in the private sector.
Globe will, in turn, make use of its funding commitment to place advertisements on a chosen selection of trusted local news websites.
The company’s partnership with Internews is another major step towards its goal of promoting a safe online environment and quality information access for all.
Globe’s efforts to promote a safer online environment and access to quality information is part of its commitment to the United Nations Sustainable Development Goals, particularly UN SDG No. 9, which highlights the roles of infrastructure and innovation as crucial drivers of economic growth and development, and UN SDG No. 17, which highlights the value of partnerships in achieving the sustainable development goals.
Its long-running #MakeITSafePH campaign is geared towards protecting children from online abuse. It has so far invested $2.7 million in content filtering systems. Globe’s Digital Thumbprint Program, meanwhile, teaches children responsible digital citizenship through public education modules and workshops.
To know more about Globe, visit www.globe.com.ph.
Globe is a leading full-service telecommunications company in the Philippines and publicly listed in the PSE with the stock symbol GLO. The company serves the telecommunications and technology needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connectivity, internet and managed services. It has major interests in financial technology, digital marketing solutions, venture capital funding for startups, and virtual healthcare. In 2019, Globe became a signatory to the United Nations Global Compact, committing to implement Globe became a signatory to the United Nations Global Compact, committing to implement universal
sustainability principles. Its principals are Ayala Corporation and Singtel, acknowledged industry leaders in the country and in the region.
About Ads for News Philippines
Ads for News, an Internews-led initiative in cooperation with the World Economic Forum and GroupM, is a response to the financial decline and instability of independent media around the world. Our partner in the Philippines, Asian Center for Journalism (ACFJ), leads the vetting of trusted, independent news websites against international journalism and the GARM Brand Safety and Suitability standards. The ultimate aim of the initiative is to support trusted local news outlets, improve access to information, and prevent ad budgets from inadvertently reaching websites that spread disinformation.
Internews is a nonprofit that supports independent media in 100 countries. Internews trains journalists and digital rights practitioners, tackles disinformation, and offers business expertise to help media outlets thrive financially. For 40 years, it has helped partners reach millions of people with trustworthy information that saves lives, improves livelihoods, and holds institutions accountable. In the Philippines, Internews works with partners from media, academia, civil society, and the business community to protect and improve a healthy information ecosystem, responding to challenges like attacks against media, disinformation, closing civic space, climate crisis, and public health.