Asian Center for Journalism partners with Ads for News in the Philippines

Posted on 01 November 2021 in

Asian Center for Journalism (ACFJ) and Ads for News (AFN) have teamed up to help support trusted local news outlets in the Philippines, ensuring more programmatic ad spend is directed to their websites. This increased spend is secured through ACFJ-led researchers vetting news websites against international journalism and brand safety and suitability standards — ultimately creating a safe passage for brands and agencies to target inventory.

ACFJ Executive Director, Luz Rimban, heads the vetting efforts, leveraging a network of purpose-built research pods across the country. These areas include Naga City, Cagayan de Oro City, Zamboanga City, and Metro Manila, representing a nationwide scan of the media and business landscape.

The Philippines, with its vast geographic, ethnic, and linguistic diversity, is home to many communities that rely on small local newsrooms. Without these newsrooms, entire groups of people lose access to accurate, relevant, and reliable information — information they need to make informed decisions about their lives, voice their diverse viewpoints, and hold those in power to account.

Asian Center for Journalism is part of the Ateneo de Manila University, one of the Philippines’ most prestigious schools, with an array of research and development institutions. AFN in the Philippines is supported under the Initiative for Media Freedom, a project implemented by Internews and funded by USAID.

The Ads for News Index and research data will be available to brands and agencies by May 2022.

For inquiries, please contact Chris at [email protected]