Industry News

UK-based Newsworks has extracted some compelling statistics from its research on the effectiveness of news brands, and offers downloadable resources for inclusion in presentations.

IAB study finds that brands benefit from advertising within news. Research finds 84% of consumers feel advertising within the news increases or maintains brand trust.

The proliferation of misinformation and disinformation poses significant threats to both advertisers and society. The 4A’s Advertiser Protection Bureau (APB) has turned its attention towards the intractable twinned issues of misinformation and disinformation, in the whitepaper, Misinformation/Disinformation in Focus released today.

Newsworks is the marketing body for national newspapers in all their forms. Its stakeholders are dmg media, ESI Media, Guardian News & Media, News UK, Telegraph Media Group and Reach. Check its Research Centre for insights and evidence to prove the effectiveness of news brands.  

A discussion on how disinformation and aggressive keyword avoidance have created an existential crisis for local news, while demand for reliable information increases and brands face increasing challenges in finding suitable environments to advertise in.

GroupM, the world’s largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to “save journalism.”

During this crisis, more people are turning to trusted local news sources but the pandemic is causing huge harm to this sector at the same time. Here’s how advertisers can help save the industry – and help themselves in the process.